New Year Microsoft Activity in Japan

I saw an interesting scene in a new year shrine, Tokyo, Japan.
The shrine name is Kanda Shrine.
http://en.wikipedia.org/wiki/Kanda_Shrine

It is located near Akihabara(electronic products, devices, and Anime&Manga town).
Today (Jan. 3rd), it was crowded with people who came for New Year Pray.
( In Japan, it is popular to visit shrines for new year pray for local gods. )

And surprisingly there, Microsoft made a presentation of Windows Phone 7 !!
I've never seen or I didn't see such scenes by other IT companies.
(Can you imagine IT companies make a presentation at a church on Christmas Day in the U.S. or Europe??)
Microsoft is still nicer than newer IT companies , I'm sure. ( GOOD!> b(^^) )